How To Upsell Your
eBay Auction Bidders
by
Marjory Howes
More Details at: http://www.auctioncashmachines.com Now tell the
truth- You sprung for that candy bar
near the checkout line last time you
went grocery shopping right? My kids
are experts at getting me on the
impulse buys. As an eBay seller, you
have the perfect opportunity to offer
your buyers a little something extra
just before they pay-- an extra
goodie to go along with their
winnings. I'm often surprised at how
few sellers take the time to do this,
even though we see it all the time in
brick and mortar stores.
You
might be thinking, "that would
be great, but I bet setting it all up
would take forever and be too
complicated." Before you stop
reading, I PROMISE that you can set
up cross promotion in just a few
minutes, and I PROMISE that it's a
no-brainer. Deal? Okay, great. Let's
get to it.
Real
quick, just so we are clear on WHY
you should take the few painless
minutes to cross-promote.
First,
you are already shipping customers
something. . . why not combine
shipping and make more money for your
effort? Second, recognize that you
have already targeted your market.
Once you know a person likes Mickey
Mouse, it's easy to see that person
might want another Mickey Mouse
widget.
My
favorite thing to offer customers is
a second item at a reduced price, and
shipped for free with their winnings.
For example, if you are selling
collectibles offer your bidders items
from the same artist at 15% off and
shipped at no additional charge. Once
you know which items are likely to
interest your audience, it literally
takes just 5 minutes to cross-promote
them using eBay's tools.
Look
into the "Merchandising
Relationships" options of your
eBay Store to see how to set this up.
Basically, what the Merchandising
Relationship does is displays photos
and links to up to 3 related store
items, and you get to choose which
items are cross promoted. When I
tried this out, I was surprised at
how simple it was. It took me less
than 5 minutes to setup
cross-promotion for my most popular
items. Example: Buyers who get my
dolphin necklace are shown the
matching earrings and the gift
certificate listing before they
checkout. I also advertise my
"Turbo-Charge your eBay
Store" book in all my listings.
It's a
nice shortcut to do a little
advertising, and I'd recommend it to
anyone who has a few moments to set
it up. When you decide to get serious
about up selling, pick up a copy of
my "Turbo-Charge" book.
With my methods, you can advertise
ALL of your items in each auction or
store item you run instead of just 3.
As far as I can tell, eBay's
merchandising relationships only show
up after a person places a bid, but
my way advertises ALL your items to
EVERYONE who looks at your auction.
(c) 2002 Marjory Howes
Marjory
Howes may be contacted at http://www.auctioncashmachines.com marjory@auctioncashmachines.com.
Marjory
Howes is an eBay PowerSeller and
author of "Turbo-Charge
Your Auction Store: eBay Sellers'
Guide to saving 90% on listing fees."
Her e-Book, free articles, and
quickstart guide help eBay sellers
boost profits and enjoy higher
success in online auctions. Visit www.auctioncashmachines.com
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