Earning Bidders'
Trust with Your eBay Auctions
by
Marjory Howes
More Details at: http://www.auctioncashmachines.com Monday morning
I caught part of an interview on the
"Today Show" with an online
auction fraud expert. I didn't catch
her name, but she was giving tips on
how buyers and sellers can protect
themselves from auction fraud.
I was
disappointed at the tone the
interview took-- pointing out that
auction fraud is on the rise and
buyers must protect themselves from
sellers who are out to take advantage
of them.
We've
all heard horror stories of fraud on
eBay, so her warnings were
legitimate. But as an auction seller,
the whole segment left me feeling
defensive.
In my
opinion, this national broadcast
scared many potential buyers away
from online auctions. Our expert
never mentioned Square Trade, or the
Powersellers Program that requires a
98% positive feedback rating-- two of
the most immediate signs that a
seller is honest! She never brought
up eBay's dispute resolution policy
or ID Verify.
We
auction sellers *MUST* constantly
work to gain buyers' trust. Here
are a few easy ways to do that:
- Powersellers:
put the PowerSeller logo in
your auctions, and explain
that you've earned that title
by giving excellent service
and by keeping a 98% positive
feedback rating.
- Not
a PowerSeller yet? Consider
joining Square Trade. Point
out your stellar feedback
rating and show buyers that
they can trust you.
- Post
your business phone number in
your auctions so bidders can
contact you with their
concerns ahead of time. Lots
of buyers want to know you
are a real person and won't
buy until they have had
personal contact with you.
- Answer
email questions as promptly
as possible.
- Post
customer testimonials in your
auctions (get permission from
the customer first)
- Show
bidders that you are Paypal
Verified.
- Accept
money orders by mail. Many
people are still hesitant to
give their credit card info
out online. Accommodate their
concerns by accepting a money
order.
- Offer
to use an escrow service on
expensive items. (c) 2002
Marjory Howes
Marjory
Howes may be contacted at http://www.auctioncashmachines.com marjory@auctioncashmachines.com. Click here to view more
of her articles.
Marjory
Howes is an eBay PowerSeller and
author of "Turbo-Charge
Your Auction Store: eBay Sellers'
Guide to saving 90% on listing fees."
Her e-Book, free articles, and
quickstart guide help eBay sellers
boost profits and enjoy higher
success in online auctions. Visit www.auctioncashmachines.com
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